WHAT IS PHONAR?

• Phonar is about habits. It’s about trying to establish a habit, for a start.
• Rapid-fire production and thinking through doing.
• What do you need to be a photographer? Passion? Camera? Phone?
• You almost become a slave to your habits. They’re imposed on us. We inherit them.
• Systems don’t want us to think for ourselves.
• Kodak invented the first camera.
• A photograph is more experiential; it’s about experience rather than the evidence.
• Most photographers keep their photographs on Facebook.
• Even though photographs are bounded by a rectangular boundary, they’re not actually rectangular.
• The images are way bigger but they’re cropped so they can be shipped.
• The mode of delivery has shaped the way we perceive the mode of information.
• The mode of information is the photography.
• The mode of delivery is the business model.
•  We travel looking at a rear-view mirror. We only understand the new media in terms of old media.
• If you want to change the world, you have to start describing it differently.
• What makes me different than everyone else? Perspective
• Transmedia – When a story’s told on multiple platforms.
• Artisan – Your specialist craft skills
• Connected – Your network
• Trusted – Your reputation/brand
• Something fixed in time has providence.
• Some images are to be believed.
• How are other people going to interpret your images?
• A class in Harvard passed with the highest marks because of collaboration.
• When we start to think about ourselves as the potential collaborators, we move from the space that photography is dead.
• Communication and building communities widens an individual’s knowledge, abilities and talents. The project that the student was working on was Mark Zucherburg on Facebook. Through collaborating, one learns the art of story telling and the importance of perspectives – which sets us all apart.